No amount of technology can fix a dysfunctional org. A large amount of the work of BI is getting data into the right shape in order to ask questions about it.

No amount of technology can fix a dysfunctional org. A large amount of the work of BI is getting data into the right shape in order to ask questions about it. - What’s level on average do new players drop off? - How are sales of the new skins we introduced performing vs the last set? - How often are players engaging with feature A vs B? You might be able to answer all of these questions with just event data in a wide table, but you’ll write very different queries to answer them. dbt is a way to write queries on your source data that leads to systematic, repeatable, and reusable new tables for answering analytics questions.