2 ms·
Car ads use CGI because they need to a lot of localisation and customisation for trim-level specific shots. Making a CGI car ad from scratch might cost $10m+, b
by DaiPlusPlus 6y ago
Car ads use CGI because they need to a lot of localisation and customisation for trim-level specific shots. Making a CGI car ad from scratch might cost $10m+, but you can now do a new shot or make small changes in a day for a few thousand dollars.
If you need a one-off video, it’s cheaper to not use CGI.