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>> But tons of car ads are totally CGI. As silly as this sounds, it very well may be a cost factor - I am desperately seeking the article but I have read that
by lostgame 6y ago
>> But tons of car ads are totally CGI.
As silly as this sounds, it very well may be a cost factor - I am desperately seeking the article but I have read that car commercials actually use a highly advanced form of CGI that is incredibly, jaw-droppingly expensive.
I mean, we could assume they just wanted to be honest and show the real thing; but we obviously know they had no interest in being honest whatsoever and it was obviously designed to mislead.
- DaiPlusPlus 6y agoCar ads use CGI because they need to a lot of localisation and customisation for trim-level specific shots. Making a CGI car ad from scratch might cost $10m+, but you can now do a new shot or make small changes in a day for a few thousand dollars. If you need a one-off video, it’s cheaper to not use CGI.