Understanding what is OC is an increasingly important point for digital content makers, from memes to ideas for explainer videos. I think with actual articles

Understanding what is OC is an increasingly important point for digital content makers, from memes to ideas for explainer videos. I think with actual articles written by presumed journalists, linking to source data is what establishes the credibility of the author’s writing and suggests they have read and understand the content. Not linking to it doesn’t mean the author doesn’t understand it, but it may mean their work does nothing more than regurgitate (adds nothing of value apart from increased distribution)