Awesome to see an Icelandic startup on the HN frontpage! This post is a great example of how applying typical established marketing knowledge to a product pres

Awesome to see an Icelandic startup on the HN frontpage! This post is a great example of how applying typical established marketing knowledge to a product presentation can improve things a lot. It's well known that presenting benefits, use cases and personas is a more successful approach than presenting features and screenshots. - For most users - I thought every A/B test in the world had already proven that. And yet we have all these startups out there presenting nothing but features. I think presenting features might probably work better for techies and more tech-savy people, but for the great majority stuff like this will always work better. Great job. Iceland ftw!