I can see myself uninstalling Spotify by the time it starts failing to play the music I want to play more often than not. This sums it up, I think (quote from

I can see myself uninstalling Spotify by the time it starts failing to play the music I want to play more often than not. This sums it up, I think (quote from the link): The blog ends with "Above all, this means we can continue making Spotify available to all in the long-term." which suggests this move is made out of need rather than of want and effectively that translates in to 'an advertising supported free music service is not viable'.