Granted, I was just a child in the 90s, but I remember all the messaging on TV from cartoons and movies was "recycle, recycle, recycle". I didn't hear anything

Granted, I was just a child in the 90s, but I remember all the messaging on TV from cartoons and movies was "recycle, recycle, recycle". I didn't hear anything about"reduce" and "reuse" until I read about it on the internet a few years ago. There were some mentions about making sure not to waste resources, but it wasn't a named thing like recycle was.