4 ms·
This is very interesting. In personal selling (face-to-face), emphasis tends to be on features and benefits. The personas work better. Proof is in the number
by chopsueyar 16y ago
This is very interesting. In personal selling (face-to-face), emphasis tends to be on features and benefits.
The personas work better. Proof is in the numbers.
- theoj 16y agoIn face to face selling you already know who you're dealing with and have prepared to address that person's (persona's) needs. With a website you never know what person (persona) will see it, so you need to cover more angles.
- chopsueyar 16y agoYou have never sold door-to-door?