The act of spinning the wheel is its own reward, dopamine wise. The anticipation of winning it big. The colorful displays. The hope as the wheel looks like it's

The act of spinning the wheel is its own reward, dopamine wise. The anticipation of winning it big. The colorful displays. The hope as the wheel looks like it's going to land on the big payout. Even losing is its own rush. And if you do win... can cashing out for boring dollars ever compare to the excitement of being allowed to spin the wheel again - for the chance of an even bigger prize?