3 ms·
LTV = lifetime value, how much $$ a player is expected to spend (usually expressed in cohorts) CPI = cost per install, needs to be lower than LTV or else you h
by drchopchop 6y ago
LTV = lifetime value, how much $$ a player is expected to spend (usually expressed in cohorts)
CPI = cost per install, needs to be lower than LTV or else you have a failed product
RTP = return to player, which means on average how much a game pays back to the player over time. In Vegas, this is regulated and is generally in the 85-93% range for slots. Unless you stop playing after a lucky winning streak, you will lose money long-term. The house always wins. For a non-regulated online game it can be whatever the devs want.
- GaryNumanVevo 6y agoAny reason the RTP doesn’t approach zero?
- drchopchop 6y agoZero wouldn't be fun. You need to allow people to win, just not over time. Slots is a random series of losing, small wins, bigger wins, and very occasionally big bonus rounds (every ~100-200 spins) which is the dopamine hit. The key is that over time, the losing needs to happen more often than the winning.
- hunterloftis 6y agoWould you continue paying for a game where you lost 99% of the time?