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I like the idea, but you have to pretty sure you know exactly who your customers are don't you? I would move on if I wasn't on the list. Features are more unive
by toddh 16y ago
I like the idea, but you have to pretty sure you know exactly who your customers are don't you? I would move on if I wasn't on the list. Features are more universal, which I guess is why they are also less effective.
- geirfreysson 16y agoI agree. We're pretty sure who are customers are, but there is a chance the unknowns could slip through. We might do another A/B test simply adding "brands" as one option since that's a customer persona, but very generic. I like how Foursquare appeal to their customer personas, "merchants", "brands", "developers", without making it too obvious but still very findable.
- HeyLaughingBoy 16y agoyou have to pretty sure you know exactly who your customers are don't you? Yes, and that is itself a huge benefit. If going this route forces you to think about who will use your product (hint: it's not "everybody!") then it's a net win for everyone involved. Understanding your customer is key to building a useful product.