I personally buy their products because they are absurdly reliable. I have 4 year old iphone 7 that works perfectly for 4 years. Ipad mini 4 - 5 years of lots

I personally buy their products because they are absurdly reliable. I have 4 year old iphone 7 that works perfectly for 4 years. Ipad mini 4 - 5 years of lots of use every day. Works perfectly, battery still lasts like 6+ hours. Sometimes I wish it broke so I have an excuse to buy a new one. iPad mini 1 - 8 years, my mom uses it for videos, facetime, reading. Still works fine. Airpods are great. Macbook pro 2017 - 3 years of use, works perfectly. Keyboard had its issues - had replaced it for free this year, wanted to replace a battery - they found some kind of defect there and replaced for free. So yeah, I haven's seen anything even close to this kind of reliability and customer support. That is why when time comes I will continue to use Apple. Before that I was a long time Android and Windows laptop user.