> It really isn't. The assertion was "$10/m they'll need 5x customers to reach same revenue" Revenue = Price * Quantity Sold. Let x = Quantity Sold, and y =

> It really isn't. The assertion was "$10/m they'll need 5x customers to reach same revenue" Revenue = Price * Quantity Sold. Let x = Quantity Sold, and y = revenue $50 * x = y $10 = $50/5 $50/5 * x = y/5 $10 * 5x = y OP stated a fact, and you said it was incorrect. I'm just trying to say the disagreement is actually about how elastic the price is (i.e. a change of x% in price results in a y% change in the number of customers).