That would be a fair argument against, say, an oil company claiming its operations (ie distribution) are carbon neutral while ignoring the use to which people p

That would be a fair argument against, say, an oil company claiming its operations (ie distribution) are carbon neutral while ignoring the use to which people put its products. But most tech firms' products encourage users to stay at home on the couch and produce less carbon, if anything. Probably the only Google product that encourages users to produce CO2 is Maps.