Disclaimer: I for a company that does consumer electronics after sales. > This is not surprising at all, the retina screen is one of the most expensive parts

Disclaimer: I for a company that does consumer electronics after sales. > This is not surprising at all, the retina screen is one of the most expensive parts of the laptop. There is no way it costs them 2K to replace a retina screen in a 2K mac book. Besides if Apple really wanted to they could create a more efficient and cheaper repair process for heavily damaged units. For example send them all to a central point, strip the working components and create refurbished units from those parts. For things on the outside (cover, plastics, etc.) you can use new ones because those will be scratched etc. And then give the customer the option to buy such a refurbished unit instead of a 2K screen replacement. As a bonus It's also better for the environment.