Great post, glad you are coming back to NYC! Wanted to make a comment about your website. I think you overstate cost as a deciding factor for parents. Right now

Great post, glad you are coming back to NYC! Wanted to make a comment about your website. I think you overstate cost as a deciding factor for parents. Right now, visiting your website and searching for a tutor the cost and picture are the most highlighted factors about each tutor. From my experience tutoring for 5+ years, most people who seek a tutor for their kid (especially in test prep) care far more about the tutor's capabilities than price. I've been meaning to write a blog post about this, but when I started my tutoring business I was very worried about what I charged. Nervously, I would bring it up at the beginning of early conversations with prospective parents. Later, I realized that parents really use those calls to establish competency. If they believe you are really competent they will pay double or triple the "average" price for your help. People consider tutoring, and especially test prep as investments, and like anyone else they care more about their ROI than their exact cost. I think the focus for the search on Tutorspree should be on emphasizing competency. Especially for test prep. So, in the big box where price is now, it could show their applicable SAT/LSAT/GMAT score, and perhaps the number of students they have tutored before. Then it could have a one-liner like "Graduating cum laude with degrees in Mathematics and Economics" or whatever. This is addressing what the parents want (especially in ultra affluent and educationally attuned uptown Manhattan). Even more importantly, it makes the tutors feel like they are competing on quality, not on price. This will encourage better tutors to come to your site. Top LSAT companies will pay a tutor $100+/hour and charge $250+/hour. In order for a great tutor to use your site they must feel like they have a chance to get paid at least equivalently. And, I think in the end the most likely way Tutorspree succeeds is by matching parents/students with incredible students. </completely_unsolicited_advice> Good luck again! I will be NYC based soon, and have worked as a tutor for many years. If you guys would like to bounce ideas off someone with that background, my email is in my profile.