> For others, their mobile is the most important, likely because that's where all their messages, contacts, location history, and more, resides. Indeed. And so

> For others, their mobile is the most important, likely because that's where all their messages, contacts, location history, and more, resides. Indeed. And some of those people value the security and privacy of that data and want to reduce the risk of having it stolen by malware and rogue apps, so they intentionally buy into an ecosystem that enforces strict controls on what apps can run on their devices.