This is somewhat fair, but I think it's also worth pointing out that it's not a business model w/o precedence. Not too long ago, you could have argued that same

This is somewhat fair, but I think it's also worth pointing out that it's not a business model w/o precedence. Not too long ago, you could have argued that same thing about the Tesla Model S; "electric cars are only for rich people". The capital from selling at a mark-up to wealthy early adopters helps to fund cheap(er) versions (i.e. Model 3) that are accessible to more people later on. Not a perfect analogy, and Purism's execution isn't exactly comparable to Tesla's, but I think the idea is the same.