The user and the designer have very different motives. It is no wonder that there is a significant misunderstanding. The user just wants to do what they want t

The user and the designer have very different motives. It is no wonder that there is a significant misunderstanding. The user just wants to do what they want to do. Usually the motive is very straight-forward, and almost fleeting. A small subset of their life is affected by this product, and they can easily choose away from it. The relationship is thin. The designer not only designs for themselves, but for other people. This includes understanding the world, but also has to do with social value. What you create, in many contexts, dictates how you are viewed. The designer cannot choose away from their own product. Their relationship is very thick, complex, and personal. When the users do not understand your own brainchild, it is hard to lose your own ego. It is easier to keep your own ego and criticize those that threaten it.