“ More and more text-based content is shared over the Internet, but not everything is thoroughly read. In fact, by the time this article reaches the next screen

“ More and more text-based content is shared over the Internet, but not everything is thoroughly read. In fact, by the time this article reaches the next screen, a significant share of you will have already stopped reading.” All of this is crammed into a tiny column on the right side of the iPad I’m reading this on. When I start scrolling to read more it starts flickering and jittering because... this article is full of huge amounts of JavaScript doing shit whenever I scroll, and making it move super slow. It also breaks Safari’s “reader view”. Which honestly is about where I usually say “okay does the first paragraph of this illegible piece of the modern web feel worth the next level of hoops I’m gonna have to jump through to read it”. This is an article that does not want to be read.