For content where readers arrive from other web properties, it also helps to be frank and upfront about what the theme and content of the article is. TFA is ca

For content where readers arrive from other web properties, it also helps to be frank and upfront about what the theme and content of the article is. TFA is called “read me”, which is a term many technical people connect with documentation. It starts of talking about Reader retention on the web and changes into a deep dive of what typography is and the history of web and digital typography. Of course you are going to lose readers who expects an article about documentation, or readers who think this is a meta article about web content. For content, where readers mostly come from within the web property, you can be more certain that readers will read the article because they trust the sender, not because the theme interest them and for such a medium, I think there is more room to play with introduction and themes.