The point that I found interesting and hopefully other budding entrepreneurs would too, is how he created a niche... "We had written all this software. The bes

The point that I found interesting and hopefully other budding entrepreneurs would too, is how he created a niche... "We had written all this software. The best was our warehouse and distribution package. I had been using it for years in my own stuff. We decided to try selling it. I thought it would be like the paint: I'd just go out there and introduce myself, distributors would pick it up, and I'd be home free. Well, I had a rude awakening. When those big boys are in there, they just stomp you. I realized I had to have a niche."