That's a pretty old post and a subjective topic, however most of it is still right on. Mainly: A good name should be easy to spell and type. Shorter is better

That's a pretty old post and a subjective topic, however most of it is still right on. Mainly: A good name should be easy to spell and type. Shorter is better and .com is best. EDIT: And "sounds like what it does" is even better. Dropbox.com is perfect IMHO on all of these fronts. However it's worth noting that they only bought the name after they became a success. Prior to that, it was getdropbox.com. The reason getdropbox was good enough is because most people navigate the web with google search.