Humans like simple things when they have social signaling value. Creating new complex things is easy, because you can assemble them from existing simple things

Humans like simple things when they have social signaling value. Creating new complex things is easy, because you can assemble them from existing simple things. Creating new simple things is more difficult, because you must go beyond assembling existing simple things. Simple things lose their signaling value when they become well-known. Complex things lose their signaling value when they are replaced by simple things. Therefore, it makes perfect sense that humans attack simple things: they threaten the signaling value of the easier to create complex things.