This is also a problem in product marketing. For example, throughout my career, whatever the commercial domain, there is almost always a noisy competitor whose

This is also a problem in product marketing. For example, throughout my career, whatever the commercial domain, there is almost always a noisy competitor whose product is an amateur hour shit-show, usually a superficial clone of the market leader, that still picks up market share from naive customers by sheer volume of message. When you’re trying to focus on making something that actually creates value for others this can be an irritating distraction. “Pay attention to competitors, but obsess over customers” isn’t always a comfortable mantra to fulfil.