Who is "the establishment" in this case? And who is "we"? I suspect the answer to the first question consists of direct or indirect Google shareholders. Some op

Who is "the establishment" in this case? And who is "we"? I suspect the answer to the first question consists of direct or indirect Google shareholders. Some opponent. Most small business would benefit from more competition for ad-placement and consumer eye-balls. Their savings would be passed on in the form of lower prices or greater investment in new products. Hard to see that as a loss for anyone.