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Not really. It’s not super uncommon for an early sales lead to handle basic demand gen.
by CPLX 6y ago
Not really. It’s not super uncommon for an early sales lead to handle basic demand gen.
- doteka 6y agoOnly if you’re talking “2 pizzas can feed the entire company” stage, really. Early stage b2b salespeople would, pre covid, spend all their time in between customer meetings in the car on the way to next one. Hard to implement a solid early stage marketing strategy behind the wheel.
- notfromhere 6y agoDoing marketing or sales well is a full time job. Marketing is long-term focused, sales is short-term, a person doing both gonna be heavily incentivized to do sales because marketing can make 3/6/9 months to show results.