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Is "I Can't Believe It's Not Butter!" a bad brand for margarine? Imagine it getting flagged by the butter police.
by btrask 6y ago
Is "I Can't Believe It's Not Butter!" a bad brand for margarine? Imagine it getting flagged by the butter police.
- Kadin 6y agoWell, they have managed to generate a class-action lawsuit, although it's more over the zero-calorie claim: https://dev.theclassactionguide.com/News/3029/I_Can%E2%80%99t_Believe_It%E2%80%99s_Not_Butter_Class_Action_Says_Cooking_Spray_Isn%E2%80%99t_%E2%80%980_Calories%E2%80%99/ https://dev.theclassactionguide.com/News/3029/I_Can%E2%80%99...
- CydeWeys 6y agoThe difference is that there are no butter police, while there are in fact Cuban embargo police that will cause much greater difficulties in selling anything with the word "Cuban" in it. So, no, "I Can't Believe It's Not Butter!" is not a bad brand for margarine, but saying "Cuban" something in a cigar which causes all manner of embargo difficulties is bad branding.