> You can blame big oil or the government, but it really starts with you, and people need to start using less energy. Targeting individuals' behavior to reduce

> You can blame big oil or the government, but it really starts with you, and people need to start using less energy. Targeting individuals' behavior to reduce energy consumption has been tried and largely failed to have much impact. Even private industry has largely passed on the chance to offer renewable energy consuming products - like EVs or high efficiency homes - to consumers at mass market prices. The products are mostly targeted at the more well off, minimizing their potential impact on climate change. A price on carbon is precisely the input that the entire economy needs to stimulate a shift in demand away from fossil fuels, and the fact that we don't have that today is the direct result of fossil fuel industry actions and government inaction.