> Mosseri said Instagram’s advertising business requires certain data to show users relevant ads and to provide value for its advertisers, the majority of which

> Mosseri said Instagram’s advertising business requires certain data to show users relevant ads and to provide value for its advertisers, the majority of which are small and medium-sized businesses. And they're always showing me utterly irrelevant ads and content ^_^ Not that I complain, I like that they haven't managed to track me well so far. But then again, I do wonder if they'd ever share that info (or if it was leaked), which companies/people would believe about me: whatever I say, or the flawed model that they've built.