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Sales by itself is a fulltime job as is marketing. That’s like looking for a software engineer who will also take care of accounting.
by doteka 6y ago
Sales by itself is a fulltime job as is marketing. That’s like looking for a software engineer who will also take care of accounting.
- willcipriano 6y agoWe have devops, why not marksales?
- doteka 6y agoIn practice, every person I have ever seen hold a DevOps title would have been called a sysadmin or something to that effect 10 years ago. They’re really not working on product features, even though they know how to code. Similarly, yes, there’s plenty of people that have a grasp of both sales and marketing to some degree. But there’s only so many hours in a day.
- CPLX 6y agoNot really. It’s not super uncommon for an early sales lead to handle basic demand gen.
- doteka 6y agoOnly if you’re talking “2 pizzas can feed the entire company” stage, really. Early stage b2b salespeople would, pre covid, spend all their time in between customer meetings in the car on the way to next one. Hard to implement a solid early stage marketing strategy behind the wheel.
- notfromhere 6y agoDoing marketing or sales well is a full time job. Marketing is long-term focused, sales is short-term, a person doing both gonna be heavily incentivized to do sales because marketing can make 3/6/9 months to show results.
- Mulpze15 6y agoIt depends on the size of the company, what it sells and how, and the revenue targets. I currently do software engineering/dev, account management, sales (sort of), and business management by myself. Small biz, not a startup, profitable enough to pay a fair salary after mine. I'd rather start with one person than 2, and I'll have a hard time believing that 2 people is absolutely necessary where 0.2 is the current situation.