https://www.europarl.europa.eu/news/en/headlines/society/20171009STO85661/same-brand-lower-quality-meps-tackle-unfair-food-practices https://www.europarl.europa

https://www.europarl.europa.eu/news/en/headlines/society/20171009STO85661/same-brand-lower-quality-meps-tackle-unfair-food-practices https://www.europarl.europa.eu/news/en/headlines/society/201... because it is exploitative? You use your brand, widely known, to sell inferior product for cheap. I would call it an 'official' counterfeit. Worst case - some of those inferior products were sold at higher markup!