1. That's giving in to extortion. You don't pay for the service (which is free), you pay for not being subjected to ads. 2. It doesn't work in the long-term. P

1. That's giving in to extortion. You don't pay for the service (which is free), you pay for not being subjected to ads. 2. It doesn't work in the long-term. Paying just signals that you have disposable income and showing subjecting you to ads will be profitable.