7 ms·

how do they even have that kind of money

by summitsummit 6y ago

pcr0 6y ago
While they might not track your search history, their business is still built on ads in search results served by Bing.
- shandor 6y ago
  Call me old-fashioned, but I think that's a very good monetization model for the web that I can definitely get behind. It's almost exactly like ads in dead-tree newspapers, which is to say much less intrusive than the ones on TV, for example. Or like how Troy Hunt does it on his blog: he just sells his top banner for ad space, with strict rules for the size of the ad. Of course this only works if you already have a sizeable following, but for the end user I view it as a very unintrusive way of monetizing. Microtransansactions are often brought up, but I don't feel like they are a solved problem from end user perspective. Too much setup and hassle to read random articles from random sites.
srtjstjsj 6y ago
50million searches, or $.015/search in ad profit.
- paraschopra 6y ago
  Source of profit numbers? Or is it an estimate?
  - windthrown 6y ago
    That's just the $750k from the article title divided by 50 million posed in the comment.
- abdullahkhalids 6y ago
  What are Google's or Bing's numbers? That seems high to me.
  - ffpip 6y ago
    DDG is 70 million. https://duckduckgo.com/traffic https://duckduckgo.com/traffic Bing is smaller than DDG in some countries
Cactus2018 6y ago
Affiliate Commission. Anytime a user clicks an Amazon or eBay link and makes a purchase, DDG receives the referral commission
- ffpip 6y ago
  Don't spread false information. Only when you use a !a bang, (a service they offer) is a affiliate link added.
  - Cactus2018 6y ago
    ? it says so right here > Affiliate revenue > DuckDuckGo is part of the affiliate programs of the eCommerce websites Amazon and eBay. -When you visit those sites through DuckDuckGo, including when using !bangs, and subsequently make a purchase, we receive a small commission. https://help.duckduckgo.com/duckduckgo-help-pages/company/advertising-and-affiliates/ https://help.duckduckgo.com/duckduckgo-help-pages/company/ad...
    - ffpip 6y ago
      It happens only through bangs. Not 'Anytime a user clicks an Amazon or eBay link and makes a purchase, DDG receives the referral commission' The don't serve different search results with affiliate links added.
      - Cactus2018 6y ago
        Oh, you talking about adding affiliate links, right, I agree that I don't see them serving search results with affiliate links. On this page the claim is phrased slightly different, and says receive a commission from searches that leads to purchases https://spreadprivacy.com/duckduckgo-revenue-model/ https://spreadprivacy.com/duckduckgo-revenue-model/ > When you visit those sites through DuckDuckGo, including when using !bangs, and subsequently make a purchase, we receive a small commission.
tagawa 6y ago
Most of our revenue is from ads on DuckDuckGo Search. These ads are not behavioural, i.e. not based on search history or personal info (which we don't have). Instead, they're contextual with scope limited to individual searches. Here's more info about our business model: https://spreadprivacy.com/duckduckgo-revenue-model/ https://spreadprivacy.com/duckduckgo-revenue-model/ Disclaimer: DuckDuckGo staff

how do they even have that kind of money

pcr0 6y ago

While they might not track your search history, their business is still built on ads in search results served by Bing.

shandor 6y ago
Call me old-fashioned, but I think that's a very good monetization model for the web that I can definitely get behind. It's almost exactly like ads in dead-tree newspapers, which is to say much less intrusive than the ones on TV, for example. Or like how Troy Hunt does it on his blog: he just sells his top banner for ad space, with strict rules for the size of the ad. Of course this only works if you already have a sizeable following, but for the end user I view it as a very unintrusive way of monetizing. Microtransansactions are often brought up, but I don't feel like they are a solved problem from end user perspective. Too much setup and hassle to read random articles from random sites.

srtjstjsj 6y ago

50million searches, or $.015/search in ad profit.

paraschopra 6y ago
Source of profit numbers? Or is it an estimate?
- windthrown 6y ago
  That's just the $750k from the article title divided by 50 million posed in the comment.
abdullahkhalids 6y ago
What are Google's or Bing's numbers? That seems high to me.
- ffpip 6y ago
  DDG is 70 million. https://duckduckgo.com/traffic https://duckduckgo.com/traffic Bing is smaller than DDG in some countries

Cactus2018 6y ago

Affiliate Commission. Anytime a user clicks an Amazon or eBay link and makes a purchase, DDG receives the referral commission

ffpip 6y ago
Don't spread false information. Only when you use a !a bang, (a service they offer) is a affiliate link added.
- Cactus2018 6y ago
  ? it says so right here > Affiliate revenue > DuckDuckGo is part of the affiliate programs of the eCommerce websites Amazon and eBay. -When you visit those sites through DuckDuckGo, including when using !bangs, and subsequently make a purchase, we receive a small commission. https://help.duckduckgo.com/duckduckgo-help-pages/company/advertising-and-affiliates/ https://help.duckduckgo.com/duckduckgo-help-pages/company/ad...
  - ffpip 6y ago
    It happens only through bangs. Not 'Anytime a user clicks an Amazon or eBay link and makes a purchase, DDG receives the referral commission' The don't serve different search results with affiliate links added.
    - Cactus2018 6y ago
      Oh, you talking about adding affiliate links, right, I agree that I don't see them serving search results with affiliate links. On this page the claim is phrased slightly different, and says receive a commission from searches that leads to purchases https://spreadprivacy.com/duckduckgo-revenue-model/ https://spreadprivacy.com/duckduckgo-revenue-model/ > When you visit those sites through DuckDuckGo, including when using !bangs, and subsequently make a purchase, we receive a small commission.

tagawa 6y ago

Most of our revenue is from ads on DuckDuckGo Search. These ads are not behavioural, i.e. not based on search history or personal info (which we don't have). Instead, they're contextual with scope limited to individual searches. Here's more info about our business model: https://spreadprivacy.com/duckduckgo-revenue-model/ https://spreadprivacy.com/duckduckgo-revenue-model/ Disclaimer: DuckDuckGo staff