Comparisons are a little unfair, because traditional cars are like department stores: nobody pays MSRP. Tesla, however, everyone pays MSRP. That's not a knock

Comparisons are a little unfair, because traditional cars are like department stores: nobody pays MSRP. Tesla, however, everyone pays MSRP. That's not a knock against them, it just muddies the comparison a bit. I bought a brand new Colorado last year, seats six, 5.5 ft bed, for less than 23k. I'd love for Tesla to have a model similar that cost about the same.