I don't entirely get it either, but I get the motivation for a startup to try it even if it doesn't necessarily add value. For one, people download and use not

I don't entirely get it either, but I get the motivation for a startup to try it even if it doesn't necessarily add value. For one, people download and use note apps, so I think there's an inherent curiosity about whatever the next one is. And if anyone can get a critical mass to the point that it's a de facto note-taking app for 'most people', people might become accustomed to the idiosyncrasies and add-on features that the 'winner' note app provides. There's no good reason for there to be a 'winner' note taking app, but I also don't think there's any good reason for there to be a winner video conferencing tool, or a winner office suite, but we have those.