Our key metrics really didn't change over the course of the fundraising process. We had be live for over a year and sign up growth as pretty stable. The only "m

Our key metrics really didn't change over the course of the fundraising process. We had be live for over a year and sign up growth as pretty stable. The only "metric" that changed was the current revenue/mo numbers. But it really wasn't a change in metrics that changed our fortunes. It was really just social proof and finding the right story that resonated.