Try walking into China with a popular video game you own and selling it there. If it's big enough to get on anyone's radar, then it won't happen. You will be re

Try walking into China with a popular video game you own and selling it there. If it's big enough to get on anyone's radar, then it won't happen. You will be required to "partner" with a Chinese-owned company who will take a bunch of cash, a bunch of your ongoing revenues, maybe a little equity, and keep things humming with the local government. (And if you think that's implying something, it is.) That gets you initial access to the market. If you want to keep that access, you'll need to toe the line. (Expect the line to move.) One example: NetEase doesn't operate Blizzard's games in China just because Blizzard thought it'd be a nice idea to share a piece of the pie.[0] Western rules around media infrastructure ownership or food production, where almost all of the regulatory business is conducted out in the open, have no comparison here. [0] https://www.gamesindustry.biz/articles/2019-10-11-publishers-risk-being-trapped-between-the-us-and-china-opinion https://www.gamesindustry.biz/articles/2019-10-11-publishers...