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I own a small app and iOS's free organic app search results drive 98% of my user base right now. I could see it being much more challenging to build an app if y
by itake 6y ago
I own a small app and iOS's free organic app search results drive 98% of my user base right now. I could see it being much more challenging to build an app if you have to develop alternative marketing channels.
Personally, alternative marketing channels have yet to work for me.
- zaphar 6y agoDo you also have an android app? What I'm asking I guess is not why do you need the AppStore when you are on iOS. But more why do you have to be on iOS in the first place?
- 52-6F-62 6y agoDo they have to be or want to be? If they want access to the market then it's a "Want to be" not a "have to be" because of the opportunities apparent.
- itake 6y agoI have a react native app and it runs in both stores. The iOS users drive most of my revenue. My app could not survive without the organic search traffic from Apple. I guess I was a bit misleading in my original comment. 98% of my users come from iOS and Android organic search results. I haven't been able to find any profitable non-store marketing channels.
- Qahlel 6y agoiPhone users tend to buy "more" from store. Android users don't really care about apps. It's not Apple or Google. It's users who are paying.
- TheSpiceIsLife 6y agoChecking multiple sources, Google Play store revenue was a bit over half the Apple App Store last year, so around the 8 billion mark for GPA and 14 billion for AAS.
- bitxbit 6y agoBut that’s something Apple can quantify. In your case it appears paying 30% is justifiable. Why can’t they just change it to either pro-rata or flat fee based on active install base?
- itake 6y agoBecause Apple probably loses money reviewing my app and needs the bigger players to cover the costs :)