It seems to me like Apple has created the appearance of a new exemption without actually changing anything. All of the example transactions in the guidelines (

It seems to me like Apple has created the appearance of a new exemption without actually changing anything. All of the example transactions in the guidelines (“tutoring students, medical consultations, real estate tours, or fitness training”), are for real-world services performed by people. In-App Purchases have always been specifically and exclusively intended for digital content. The introduction for the IAP section explains: “If you want to unlock features or functionality within your app […] you must use in-app purchase.” Apple Pay is the Apple-provided payment mechanism that has always been used for real world goods and services on the App Store, for which all of the above examples would qualify.