The word "innovative" is still in common usage but for a while it was sprinkled into every product description and every conversation with developers when they

The word "innovative" is still in common usage but for a while it was sprinkled into every product description and every conversation with developers when they described their product or service. Today, "innovate" has lost some of it's sheen and passed into the pantheon of generic, meaningless words. Everyone uses it unthinkingly regardless of whether they believe in it or not (the word "inuitive" is another example). There was a time once when it was for other people to hail or judge a product as "innovate" - rather than today when you proclaim your product as "innovate".