It's really not just about the 30% here though. It's the 30% + being feature/speech-restricted by Apple while also competing with Apple in Apple's app store wh

It's really not just about the 30% here though. It's the 30% + being feature/speech-restricted by Apple while also competing with Apple in Apple's app store which holds half the US audience captive. Third parties can't even make a browser that gets set as the default that opens hyperlinks. They can't replace iMessage or the phone dialer. They can't even use a browser engine other than the one that Apple restricts them to. They can't make political apps. They can't offer porn apps. The list goes on and on and on. Furthermore, smartphones are way, way, way more ubiquitous and important to society right now than those devices ever were back in the 90s and early 2000s. Imagine only being allowed to shop at Walmart or Target with no other choice anywhere at all. If that ever happened in the real world and those companies were acting like Apple is, things'd change real quick.