Shared common interest. If you're building it for one community segment, odds are that you have connections that would find use in engaging with that community.

Shared common interest. If you're building it for one community segment, odds are that you have connections that would find use in engaging with that community. So I'd start sharing with the ones who don't mind starting the community from nothing. Like if it's a community about a type of car, you'll want some initial owners or prospective owners (if it hasn't released yet). Maybe some DIY guides for basic maintenance, news section for OEM and aftermarket releases, etc. This way newer visitors find already-established and useful content and stick around to discuss and add to it.