Please, I beg someone to come up with a new word. My company is a platform provider in this space and we aren't a fan of the term. I have to admit that it is n

Please, I beg someone to come up with a new word. My company is a platform provider in this space and we aren't a fan of the term. I have to admit that it is nice to finally have a unique word which companies can search for... but its a pretty loaded term and is already used to mean different things by different companies.