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You should read the book People Powered by Jono Bacon. Has some really good insights and is a 101 course on exactly this.

westurner 6y ago
Seconded. "People Powered: How Communities Can Supercharge Your Business, Brand, and Teams" (2019) https://g.co/kgs/CF5TEk https://g.co/kgs/CF5TEk "The Art of Community: Building the New Age of Participation" (2012) https://g.co/kgs/P2V1kn https://g.co/kgs/P2V1kn "Tribes: We need you to lead us" (2011) https://g.co/kgs/T8jaFS https://g.co/kgs/T8jaFS The 1% 'rule' https://en.wikipedia.org/wiki/1%25_rule_(Internet_culture) https://en.wikipedia.org/wiki/1%25_rule_(Internet_culture) : > In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website add content, while the other 99% of the participants only lurk. Variants include the 1–9–90 rule (sometimes 90–9–1 principle or the 89:10:1 ratio),[1] which states that in a collaborative website such as a wiki, 90% of the participants of a community only consume content, 9% of the participants change or update content, and 1% of the participants add content. ... Relevant metrics: - Marginal cost of service https://en.wikipedia.org/wiki/Marginal_cost https://en.wikipedia.org/wiki/Marginal_cost - Customer acquisition cost: https://en.wikipedia.org/wiki/Customer_acquisition_cost https://en.wikipedia.org/wiki/Customer_acquisition_cost - [Quantifiable and non-quantifiable] Customer Lifetime Value: https://en.wikipedia.org/wiki/Customer_lifetime_value https://en.wikipedia.org/wiki/Customer_lifetime_value Last words of the almost-cliche community organizer surrounded by dormant accounts: "Network effects will result in sufficient (grant) funding" Business model examples that may be useful for building and supporting sustainable communities with clear Missions, Objectives, and Criteria for Success: https://gist.github.com/ndarville/4295324 https://gist.github.com/ndarville/4295324

westurner 6y ago

Seconded. "People Powered: How Communities Can Supercharge Your Business, Brand, and Teams" (2019) https://g.co/kgs/CF5TEk https://g.co/kgs/CF5TEk "The Art of Community: Building the New Age of Participation" (2012) https://g.co/kgs/P2V1kn https://g.co/kgs/P2V1kn "Tribes: We need you to lead us" (2011) https://g.co/kgs/T8jaFS https://g.co/kgs/T8jaFS The 1% 'rule' https://en.wikipedia.org/wiki/1%25_rule_(Internet_culture) https://en.wikipedia.org/wiki/1%25_rule_(Internet_culture) : > In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website add content, while the other 99% of the participants only lurk. Variants include the 1–9–90 rule (sometimes 90–9–1 principle or the 89:10:1 ratio),[1] which states that in a collaborative website such as a wiki, 90% of the participants of a community only consume content, 9% of the participants change or update content, and 1% of the participants add content. ... Relevant metrics: - Marginal cost of service https://en.wikipedia.org/wiki/Marginal_cost https://en.wikipedia.org/wiki/Marginal_cost - Customer acquisition cost: https://en.wikipedia.org/wiki/Customer_acquisition_cost https://en.wikipedia.org/wiki/Customer_acquisition_cost - [Quantifiable and non-quantifiable] Customer Lifetime Value: https://en.wikipedia.org/wiki/Customer_lifetime_value https://en.wikipedia.org/wiki/Customer_lifetime_value Last words of the almost-cliche community organizer surrounded by dormant accounts: "Network effects will result in sufficient (grant) funding" Business model examples that may be useful for building and supporting sustainable communities with clear Missions, Objectives, and Criteria for Success: https://gist.github.com/ndarville/4295324 https://gist.github.com/ndarville/4295324