1- Offer over funnels : Funnels are important, but if I have to choose between a funnel or an offer, I’d choose the OFFER FIRST. You can close 6/5 figure deals

1- Offer over funnels : Funnels are important, but if I have to choose between a funnel or an offer, I’d choose the OFFER FIRST. You can close 6/5 figure deals over text message, PDFS, ugly 1-page websites, and emails. The offer is the key. Don’t create offers that you “think” people will like, instead, find out exactly what they want, do some digging… and give them exactly what they are looking for, and don’t overthink it. 2- It’s not all about the “one close call” : High Ticket clients have a different psychology. Part of attracting high-paying clients is knowing what triggers them to buy (exclusivity, high perceived value, emotional, psychological, time investment, etc..) 3- Don’t sell, select : Everything in your funnel should be designed with you SELECTING them, not you begging for their business. 4- Break the rules! You can go through copying what works, and try it out to get some quick success but eventually you’ll get to a point where you create something new in the marketplace, and you are the first one to offer it (angle wise, position wise, offer wise), so take it! First mover advantage is risky, but that’s where all the upside is, if you get it right.