I think it works particularly well in certain verticals but not all. The idea that mass customization will be the norm for every business is crazy. I think the

I think it works particularly well in certain verticals but not all. The idea that mass customization will be the norm for every business is crazy. I think the notion and teachings of the 90s is what is behind us but the actual implementation is what we are seeing now. I will throw might site in as an example. www.aromapersona.com