It's not the company name TLD's that are most of the problem, it's the most generic words that are the problem. Amazon tried for .amazon and that's currently in

It's not the company name TLD's that are most of the problem, it's the most generic words that are the problem. Amazon tried for .amazon and that's currently in a big dispute ( https://en.wikipedia.org/wiki/.amazon https://en.wikipedia.org/wiki/.amazon ). What if they setup a service called River and used river.amazon? They also bought .bot, google did .app. Those are where the real problems are - because now "big internet" controls the TLD and can do almost anything they want with it. On the flip side, lots of people like to use CC TLD's. So if you happen to like your .fm domain (like say di.fm) that's great... except now you are beholden to the Federated States of Micronesia (which most people probably couldn't even point out on a map).