text and videos, I group into the same category due to the full consumption of the content is over a period of time that is much greater than an instant. Consum

text and videos, I group into the same category due to the full consumption of the content is over a period of time that is much greater than an instant. Consuming text obviously is a much less passive pattern than video, so they diverge greatly in that respect. Images, for the mass consumer audience, require orders of magnitude less time to fully consume. The dynamic is very much different. The Tiktok vs Vine comparison is very apt.. there is hardly any differences between them in terms of the process of content creation, and how compelling they are to a mass market audience