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> YouTube incentivizes creators to make artificially long videos, resulting in a huge amount of filler. Given how popular obnoxious jump cuts are on YouTube, I

> YouTube incentivizes creators to make artificially long videos, resulting in a huge amount of filler. Given how popular obnoxious jump cuts are on YouTube, I would assume this wasn't the case. What part of YouTube incentivizes this? I always attributed the increased intros/outros/ad spot/filler lengths to the general trend of YouTube getting more "professional" than it did 10 years ago.

bobthepanda 6y ago
Mid-roll ads on Youtube require a minimum length of 8 minutes. So if you're making videos shorter than that you're losing a monetization opportunity.
duskwuff 6y ago
> What part of YouTube incentivizes this? Advertising placements. If a video is longer than eight minutes (formerly ten minutes), it's eligible for "midroll" ads and will earn the creator more money.
fpgaminer 6y ago
Historically YouTube would downregulate short videos in their algorithms. The cutoff was 10 minutes, if I remember correctly. So the biggest content creators got used to stretching out any video to at least 10 minutes. I think YouTube has relaxed that a bit recently. Which is funny in the greater historical context, because in the early days of YouTube you couldn't upload videos longer than 10 minutes. EDIT: As an aside, YouTube's algorithms also punish you if you aren't regularly uploading content. It was really a perfect storm of shitiness where content creators needed to pump out content constantly, while also ensuring those videos were all 10 minutes or longer. It drastically affected the YT landscape. Content creators like Noah Caldwell Gervais who only sporadically release content because they spend HUGE amounts of effort on what they do release were getting slammed by the algorithm. Again, the algorithm has gotten a little better in that regard over the years. Though it's gotten worse in other ways.
- baddox 6y ago
  I believe the 10 minute thing is because YouTube at some point let you include mid-roll ads if your video was longer than 10 minutes.
  - rvnx 6y ago
    Yes the 10 minutes unlock you significant monetization options

bobthepanda 6y ago

Mid-roll ads on Youtube require a minimum length of 8 minutes. So if you're making videos shorter than that you're losing a monetization opportunity.

duskwuff 6y ago

> What part of YouTube incentivizes this? Advertising placements. If a video is longer than eight minutes (formerly ten minutes), it's eligible for "midroll" ads and will earn the creator more money.

fpgaminer 6y ago

Historically YouTube would downregulate short videos in their algorithms. The cutoff was 10 minutes, if I remember correctly. So the biggest content creators got used to stretching out any video to at least 10 minutes. I think YouTube has relaxed that a bit recently. Which is funny in the greater historical context, because in the early days of YouTube you couldn't upload videos longer than 10 minutes. EDIT: As an aside, YouTube's algorithms also punish you if you aren't regularly uploading content. It was really a perfect storm of shitiness where content creators needed to pump out content constantly, while also ensuring those videos were all 10 minutes or longer. It drastically affected the YT landscape. Content creators like Noah Caldwell Gervais who only sporadically release content because they spend HUGE amounts of effort on what they do release were getting slammed by the algorithm. Again, the algorithm has gotten a little better in that regard over the years. Though it's gotten worse in other ways.

baddox 6y ago
I believe the 10 minute thing is because YouTube at some point let you include mid-roll ads if your video was longer than 10 minutes.
- rvnx 6y ago
  Yes the 10 minutes unlock you significant monetization options